Dakine under the name hides a more specialized brand, reputable and professional backpacks and accessories for extreme sports. Surf, skate, ski, snow … each and every one of the outdoor sports have their material falling Dakine to come out to play sports in the best way possible. Dakine Snow Gloves and backpacks for every athlete whose brand wanted to increase awareness from our pages in the form of joint collaboration. Its marketing manager Rocio Enriquez talked about it all.
Hi Rocio, I would start by talking a little Dakine, what presence is marked at this time in our country?
Dakine is a brand dedicated specifically to the apparel and accessories for sports. Within our country, as the areas have a greater presence and other types of accessories. In areas of snow sports gloves and backpacks will find specific snow especially in coastal areas stand out more surfing and traction with inventions or windsurfing / kitesurfing harnesses and footstraps. But without doubt, the common element in all areas is the backpack and luggage, at this point enjoyed a great reputation, paying special attention to the girl’s handbag line that is advancing by leaps and bounds terrain.
Dakine is oriented and much to the extreme sports to some extent, is the young and the athlete your main base? Can it also attract other public?
Dakine offers the best accessories for snowboarding, skiing, skateboarding, surfing, windsurfing, kite surfing and freeride bike. Our main customers and constantly innovate for those who are the practitioners of these sports, young people who love snow sports, but especially outdoors. However, product quality and less specific functionality such as backpacks Street, suitcases and bags girl, transcending the sports market.
No doubt, seeing patterns and skate brand on our part, Dakine is potentially strong in people and rock music festivals around, something that we want to promote here, do you agree with the public festive a good source for the brand?
Dakine has a strong connection with music as our consumers, their demographics, are big fans of it. In particular, the public is a public festive akin to Dakine because it is a major consumer of Dakine Beanies. Dakine has a long history of collaborations with bands internationally well known as Death Cab for Cutie, My Morning Jacket, Coldplay, The Raveonettes or Snowpatrol , At national level we have had the honor of working with El Canto del Loco, El Sueño de Morfeo Amaral and Juan Aguirre. Dakine is essential for the band to work with either a live band, a band that takes music to our backpackers across geography, and so we provide the right luggage to withstand the road.
Bags for sport, to carry utensils and skate at the same time, are really comfortable to carry and carry?
Dakine backpacks design seeking maximum functionality. Each backpack has very specific compartments to carry your basic goods. And, always, of course, care should be sturdy and comfortable to wear.
Backpacks are also oriented to photography, snowboards or skis, is the sport in general your main source?
DAKINE backpacks for practitioners develop each of the seven sports in which we operate. Thus, provides bikers with backpacks for hydration systems, protective and carrying straps so they do not move in your back, offering our surfers backpacks bring Waterproof section neoprene wet clothes and waxes section and other tools, to provide skaters with different backpacks carrying skateboard, the snowboarders and freeskiers, backpacks carrying system snowboard and ski, compartments for shovels, axes and other tools, compatible with hydration systems and structure Thermoformed back for maximum comfort … each design is tested by an athlete, and only ends when he gives his approval for performance and functionality.
As we often ask our sponsors, want to know the position of the mark with the economic crisis, do you affect or the last year has been maintained?
DAKINE has maintained its sales in Spain, despite being aware of the malaise that exists in all consumption due to the adverse conditions that affect the vast majority of Spanish households. But accompanying DAKINE reputation built over 30 years to be the best investment you can make to buy a backpack or suitcase, for its high quality.
As for your product, is there much competition for sports bags?
There are many brands of backpacks in sports, some with very cheap prices, but DAKINE has found its niche in the market thanks to the functionality of their backpacks. It is very difficult to find another brand that combines excellent quality and design with surprising functionality every season. Each design is the result of a unique research and development by the design team. The snow packs are designed for snowboarders and skiers, bikers bike for … every product comes not only from the imagination but also and more importantly, the experience of the product developers.
For people who know you but not too much and is interested now, where you can purchase your product? Do you have to go to specialty shops or sports?
DAKINE is present in the best shops of the Spanish territory linked to sports we represent. You can also find shops DAKINE FORUM and El Corte Ingles.
Social networks and the Web, is an important factor for growth?
Social networks and the web we consider essential in the growth and consolidation of our brand. Our customers are big users of cyberspace, and we intend to find them where they like to be.
In reference to your web page, do you think do some in Spanish? Can you buy at the official website of Dakine?
This July will see the launch of the European web DAKINE. So far, the web was made in USA www.dakine.com, country of origin of the brand. But now, accessing the web from Europe will see all the products accompanied by the news, videos and any other content on our continent. For a more local approach are the Facebook pages of each country. I invite you all to make a “Like” a Facebook page SPAIN DAKINE to keep abreast of all news relating to our Spanish riders, new products, videos of all our sports and other curiosities, all in Castilian .
What product works best around Dakine?
It’s hard to say. Due to its high level of expertise, DAKINE has products in every area very popular sport. Inventions and traction for surfboards are unbeatable reputation, and the harness and footstraps for kitesurfing and windsurfing. The maletería has become an important benchmark of the brand as well. And the backpacks have become synonymous with the brand … if you think backpacks, DAKINE will probably first thing that comes to mind.
Many models and colors, what sells better, dark or colorful?
In Spain, people ask a lot more color than in other countries, which tend to work best are the combinations of colors in blocks or prints of paintings.
As for Sporting sponsorizar do you usually?
Of course, Dakine has international and national teams of every sport you develop add-ons. Snowboarders, freeskiers, freeride bikers, skaters, surfers, windsurfers and kitesurfers. And I have to say with pride that we have a few Spanish names important, as kitesurfing Gisela Pulido, Lucia Martin and Jose Maria Cabrera in surfing or freeski Javi Vega.
What do you expect this year to the brand?
A consolidation as the best brand of accessories in the combination functionality / durability / design.
Anything you want to add to complete?
Come out to play. Nature offers the best challenges for our amusement.
